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NSYSU Heads Southbound Cultivating Senior Managers
Publish date : 2017-09-25
NSYSU's first Malaysia Enterprise Talent Cultivation Program has recently hosted the commencement ceremony at the CSC Steel Malaysia Company. NSYSU President Ying-Yao Cheng stated in opening remarks that Taiwan is actively enforcing the New Southbound Policy and therefore NSYSU’s initiation of enterprise training courses in Malaysia is highly meaningful and represents a big step in the practical application of the New Southbound Policy.
CSC Steel Malaysia Group Managing Director, Huo-Kun Chen, mentions that since the merger in 2000, CSC Steel Malaysia has been the supplier base of CSC Steel. In addition, CSC Steel Malaysia has become the bridge of communication between Taiwan and other Malaysian Steel Companies, adapting to CSC Steel's business strategies and considering the development strategies to be pushed forward under Taiwan’s New Southbound Policies. With the assistance of Malaysian NSYSU Alumni Association after the visit of NSYSU Senior Vice President, Shiow-Fon Tsay, the program was launched after nearly a year of planning and applications abiding by the laws and tax regulations of both countries. Besides, NSYSU and CSC Steel have had many outstanding collaboration outcomes in academia-industry collaboration research and human resource management. It is thus especially meaningful for NSYSU to choose CSC Steel Malaysia to launch the program. Twenty-seven department directors of CSC Steel Malaysia participated in the program; there were also partial seats opened to other Malaysian enterprises and NSYSU alumni. 
The program was mainly lectured by Associate Professor Feng Lee Lin of NSYSU Department of Business Management. In the duration of four days, Lin explained in detail the strategies and philosophy behind Sun Tzu's The Art of War, drawing examples from business management. The program helped students understand the core essence of Sun Tzu's The Art of War and apply them into the business operation.
A total of 30 students, mostly senior managers, participated in the program, 16 of whom had studied in Taiwan. Lin’s lectures were inspiring and elicited active discussion among the students. The mission statement of a company is the basis to support business operation and long-term development. Thus, business owners should have a clear vision of the business’ goals, missions, strategies, and management methods; this can be seen as the “Moral Law” described in Sun Tzu’s The Art of War. The program is remarkable in its content knowledge and use of literature. Numerous business owners also have been researching the business strategies implied in Sun Tzu’s The Art of War.
In the future, NSYSU will continue in offering courses in Malaysia, cultivating talents for the supplement of human resources for New Southbound. Moreover, NSYSU will also collaborate with domestic companies in Taiwan and comply with Taiwan’s Southbound policy to help cultivate outstanding talents to head for employment in Malaysia.
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