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NSYSU-MIRDC MOU to Encourage Innovative Business Application of AI
Publish date : 2017-10-02
NSYSU and the Metal Industries Research & Development Centre (MIRDC) have co-hosted the Smart Commerce and Innovative Service Forum at NSYSU. NSYSU President Ying-Yao Cheng and MIRDC Chairman Ren-Yih Lin have signed a Memorandum of Understanding (MOU) signaling the initiation of new collaborations in the development and research (R&D), teaching, and industrial application of smart commerce and innovative service.

Smart business and innovation service is an important trend in the future of business development. NSYSU Electronic Commerce Research Center is named one of the MOE’s Top Research Centers and has achieved world-leading performance in e-commerce research. On the other hand, MIRDC has provided many consulting services for industries in terms of innovation services. Therefore, the formation of the strategic alliance can bring much assistance to Taiwan’s industry in applying AI to improve e-commerce and service.

In the forum, lots of new experiences and application of e-commerce have been shared. MIRDC Deputy Director Guo-Hsin Hu takes the shoe company PUHU as the example of smart commerce. PUHU uses the 3D foot shape measuring equipment to provide quasi-custom shoes recommended service, achieving the service of offline measurement, online purchase, and factory shipment.

NSYSU Department of Information Management Chair Chao-Min Chiu uses the AIDA (Awareness, Interest, Desire, Action) model to explain the future perspectives of smart retail, using Amazon Go and Tao Cafe as examples to elaborate on the trend of smart retail. These smart retailers combine the use of biometric technology, sensors, and other technology to allow customers to shop without being disturbed.

AI is rapidly driving innovating application in all areas. NSYSU and MIRDC’s efforts in jointly pushing forward the use and application of smart e-commerce and service innovation can help to boost Taiwan’s competitiveness.
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