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Chester Chu gives advice to Taiwanese businesses for post-pandemic and post-trade-war era

(Provided by Office of Global Industry-Academe Collaboration and Advancement) NSYSU Office of Global Industry-Academe Collaboration and Advancement, the Entrepreneurship & Innovation Course at International Trade Institute (ITI) of Taiwan External Trade Development Council (TAITRA), and the Bureau of Foreign Trade of the Ministry of Economic Affairs (MOEA) invited the CEO of Advance Commercial Provider and Director of the Wyoming - Asia Pacific Trade Office Chester Chu to discuss the possible development directions of Taiwanese businesses overseas and the trade policy of Taiwanese companies after the US-China trade war and the COVID-19 pandemic, and share successful examples from abroad. More than one hundred participants came to listen to the lecture.

The US-China trade war started in 2018 and is not over yet; the outbreak of the COVID-19 pandemic has further aggravated the global situation in 2020. Director Chu said that, in the times of trade war and COVID-19, it is very important to enhance companies’ insusceptibility to the international situation and trade-related abilities by precisely analyzing the future economic trends in the USA and China and the response of Taiwanese companies to the impact of the pandemic, as well as strengthening companies’ condition by helping them to integrate external resources.

He said that the return of Taiwanese businessmen from abroad to Taiwan amid the US-China trade war expanded the investment in Taiwan, especially in high-end manufacturing industries: biotechnology, AI, and machine learning, semiconductors production, components of electric vehicles, logistics technologies, which will be the development focus of the upcoming two decades. He emphasized that Taiwanese companies should consider transforming, orienting their business model towards international marketing and brand development, and reorganizing their global presence: establishing a footing in Europe, the USA, and Japan to expand the product market. Director Chu also said that the most basic way to improve the company’s condition is to provide training for product managers and marketing staff.

Senior Vice President of the University I-Yu Huang said that NSYSU and TAITRA have collaborated since 2016, and established the Kaohsiung Branch of ITI, inviting professionals with rich experience in trade and business to teach, and putting a special emphasis on foreign languages and trade-related courses to cultivate marketing and sales managers able to work overseas independently. In the future, both parties will collaborate to organize lectures on trade and industry forums to continue contributing to the education and training of professionals.

NSYSU Senior Vice President I-Yu Huang, NSYSU Vice President for Research and Development Che-Hsin Lin, Kwo-Shing Lai – Director of Kaohsiung Office, Bureau of Foreign Trade, MOEA, Director of the Kaohsiung Education Division of the International Trade Institute Cheng-I Hsiung were the special guests of the event.

(Edited by Public Affairs Division)
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